Bumps Ahead for Hooters

A brand, it is said, is not about what you — the company — says it is. It’s about what the customer says it is. So…Hooters, that great family restaurant, it appears is suffering.… Read More →

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10 Reasons Why Businesses Don’t Follow Jobs’ Example

Now that the posthumous praise for Steve Jobs begins to ebb, one wonders why we love Jobs and his success at Apple — but eschew his lessons. 1. No One Really Likes a… Read More →

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Confused by Branding? Think “Theme Park”

I just ran across an article — 8 Incredibly Weird Theme Parks Around the World. I don’t know who’d visit any of these places. But, it occurs to me, that theme parks are… Read More →

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So Long, Steve: Thanks for the Memory

Steve Jobs resigned as CEO of Apple on Wednesday. We knew the day was coming—especially with his health issues. Today’s Wall Street Journal notes, “The announcement likely marks the end of one of the… Read More →

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YP: Changing Names, Losing Relevance

Somehow I missed this. Where was I? How did I miss this announcement? This is BIG! Back in April, AT&T formally announced that Yellowpages.com is now YP.com. Whenever a company changes its name, one… Read More →

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Executive Leadership & Branding: What Does it Take?

As I’ve mentioned in previous articles, some executives may understand that a “brand” is important. But, dig a little deeper, and you may realize that the same people don’t fully comprehend what a… Read More →

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Chevy Runs Deep: The New ‘New Coke?’

So, GM has launched a new ad campaign for its Chevrolet brand. We might all recall — not that many months ago — the hoopla of GM insisting that folks refer to “Chevrolet” —… Read More →

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